At IKONO, we are a large team spread across some of Europe’s most dynamic cities, driven by a passion for creativity, innovation, and delivering top-tier work. To achieve this, we are guided by four key principles that shape every interaction—both with our visitors and with each other. “Create with Kindness” is one of these core values.
What does it mean?
Kindness is often underestimated in high-performance, fast-paced environments. However, at IKONO, we’ve learned that kindness is not an optional extra—it’s a powerful foundation for everything we do. It’s not about avoiding difficult conversations or lowering ambition, but about choosing respect over ego, compassion over competition, and collaboration over hierarchy.
“Create with Kindness” means designing with empathy, collaborating with openness, and leading with humility. It means recognizing that our best work happens when people feel safe, supported, and valued.
Kindness fuels creativity
The creative process can be exhilarating, but also vulnerable—it involves risk, uncertainty, and constant interaction. When kindness is embedded in that process, people feel empowered to share bold ideas and challenge the status quo. Building a workplace where the team knows that mistakes are part of learning and every voice matters is essential for successful creative outcomes.
At IKONO, we see kindness as a driver of innovation—because teams that trust each other make better decisions, and people who feel valued give their best. Leaders who truly listen create space for brilliant, unexpected ideas to emerge. Kindness feeds courage, and courage fuels creativity.
A culture with soul
We are a serious company with humanity at our core. Our culture is grounded in honest and thoughtful feedback, realistic and sustainable deadlines, and a shared commitment to celebrating not just success, but the effort behind it.
Building experiences with kindness
As we continue to grow and expand across Europe, “Create with Kindness” remains a guiding principle—shaping our collaborations, our leadership, and the impact we want to leave on the world. We don’t just build great projects; we’re building a legacy of care.
We create with courage, we innovate boldly, and above all we create with kindness.
