About IKONO

Our Story

IKONO is an immersive journey through eclectic worlds that combine art, play and the unexpected.

Established in 2020 by the curious souls of David Troya and Fernando Pastor, every room at IKONO is an invitation for self-discovery and a shared experience, so bring your imagination and your friends. Dive into free-form creativity where you become the artist.

Exhilarate your senses with unconventional spaces that surprise and delight. Leave with stories to share and the joy of having encountered a destination as unique as you.

With five locations and rapidly expanding, you’ll find IKONO in the heart of major cities across Europe, including Madrid, Barcelona, Roma, Budapest and Vienna.

Each venue takes a distinct approach to real, immersive fun while always placing you at the center of the experience.

Bamboo Forest, IKONO Madrid

Our Identity

Our identity guides and motivates every aspect of our work, shaping how we aim to deliver exceptional experiences to our visitors.

Our Culture

Our values define how we act and who we are. They are the guiding principles that steer our efforts and decisions, to build meaningful connections and empower each individual's potential to the fullest.