What is creativity? Is it born, learned, or simply awakened?
In childhood, creativity is everything: language, play, refuge, and discovery.
Children don’t imagine to pass time — they imagine to understand the world.
Creativity deserves to be celebrated, nurtured, and shared, especially with those who, growing up, forgot what they were once capable of dreaming.
Childhood creativity: a universe in constant expansion
In a child’s mind, there are no limits — a couch can become a rocket, a shadow turns into a dragon, and a made-up word can express real emotion.
This ability isn’t just beautiful; it’s essential. It builds the foundation for flexible thinking, empathy, and creative problem-solving.
IKONO celebrates the five core types of creativity that naturally flourish in childhood.
- Expressive creativity: emotions and ideas that flow freely
- Imaginative creativity: creation of new worlds and alternate realities
- Constructive creativity: purposeful building with personal logic
- Cognitive creativity: stories, characters, plots and narratives
- Exploratory creativity: the urge to touch, test, explore and be surprised

A space to imagine without judgment
Every corner of IKONO is designed for imagination to lead the experience.
There are no instructions or set paths — each visitor shapes their own rhythm, their own story, their own limitless world.
An invitation to reconnect with your inner child
As people grow, judgment, logic, and rules begin to silence creativity. But it never disappears — it just needs a safe space to reemerge.
IKONO invites every curious mind to reconnect with that forgotten part — the one that laughed without reason, played without fear, and didn’t ask permission to imagine.
Ignite your imagination like never before
IKONO awakens and frees imagination through lights, reflections, infinite spaces, and surreal atmospheres.
Everyone becomes the author of their own experiences.
Never lose your ability to imagine and create without rules.
Are you ready to play with an open mind again?