We live with packed calendars, constantly buzzing phones, and a browser full of open tabs. And while we’re more connected than ever, we often feel like we’re missing the moment. In response to this digital and mental overload, a new lifestyle is gaining traction: Nowism.
Nowism is a reaction, a need to pause, to reconnect with what’s in front of us, to come back to the body and the senses. We crave experiences that invite us to be 100% present. Places with no multitasking, just the here and now. Where posts, likes, or algorithms don’t matter, only the feeling, the emotion, the real moment lived.
In a screen-saturated world, sensory experiences are taking center stage. Looking isn’t enough anymore, we want to feel, to awaken, to break free from autopilot.
At IKONO, there’s no script, just spaces that invite you to explore, play, and improvise. From a ball pit where you can let go and have fun, to light rooms that transport you to other worlds without leaving the city.
What happens inside IKONO can’t be recreated on a screen it can only be felt. Because once inside, time slows down, the rush stays outside, and without even realizing it… we’re there, truly present.
Being present isn’t just about meditation. Sometimes, it’s about playing without expectations, laughing without filters, and seeing the world with new eyes. At IKONO, mindfulness isn’t taught, it’s lived.
Every corner is designed to help us forget everything else and, for a moment, not just be in a different space, but live something truly unique.
Escaping stress doesn’t always mean flying off to a remote beach, sometimes it’s in a neon-lit room, in a spontaneous photo session, or in a mural where you leave your mark. The most extraordinary things can happen without leaving your city.
This summer, come to IKONO to feel like you’re exactly where you need to be.
Because being present is coming back to yourself.
