Madrid is a vibrant city where every moment can turn into a unique and surprising experience. Even when it rains, the Spanish capital does not lose its charm: in fact, it offers the perfect opportunity to discover unique places and have experiences that are different from the usual.
We offer you some amazing ideas to turn a rainy day into a special and unforgettable moment. Thanks to these immersive experiences, you can see Madrid with new eyes and be amazed by all its creativity and beauty… even indoors!
1.IKONO: A sensorial journey in the city center
IKONO Madrid, located in the city center, allows you to enjoy an out-of-the-box immersive experience, where every room surprises visitors with incredible lights, colors and scenery. You will have the opportunity to embark on an immersive journey through eclectic worlds that invite curious minds to explore creativity to the fullest, pushing the imagination beyond its limits.
Here, you will be the protagonist of an immersive narrative, divided into 10 rooms to explore, play and capture unforgettable memories in a magical environment. From discovering a bamboo forest, exclusive to IKONO Madrid, that will transport you straight to Japan, to diving into a large ball pit, where fun and laughter are guaranteed.

2. Going from museum to museum
Directly across from IKONO’s venue lies the Reina Sofía Museum, one of the most significant art galleries in the country, home to key masterpieces that are essential for understanding 20th-century art, including Picasso’s iconic Guernica.
Here, you can immerse yourself in art and be swept away by the emotions each piece evokes, creating a unique connection with creativity. But Madrid’s cultural offerings don’t stop there: the Prado Museum and the Thyssen-Bornemisza Museum are also must-visit institutions for any art lover. Let the timeless beauty of these works take you on a journey through art history. Plus, you can visit these museums for free on selected days and times throughout the week!
3. Sala Equis: the emblematic leisure space in the heart of Madrid
On rainy days, Sala Equis is the perfect refuge for an original and unique experience, housed in a historic palacete that once hosted the Cine Alba, today Sala Equis is a cultural and social meeting point where cinema, music, and gastronomy come together in a magical atmosphere. Enjoy a drink at the bar, sample its delicious food offerings, or let yourself be surprised by an acoustic concert or film screening. With its cozy movie theater and a leisure area featuring benches and swings, every visit provides an opportunity to immerse yourself in an environment that blends history, art, and entertainment in a truly special way.
Don’t let the rain spoil your plans!
Are you ready for immersive experiences that will make your day unforgettable?