Five years after opening our doors in the heart of Madrid, we have one more reason to celebrate:
IKONO Madrid has been awarded Best Space in Madrid by the prestigious Travel & Hospitality Awards (THA).
This award not only marks a milestone in our journey but also reaffirms our mission to keep creating immersive experiences that transform the way we live art, play, and surprise.
A recognition of leadership in innovation
The Travel & Hospitality Awards annually highlight the world’s most outstanding projects in the tourism and experiential sectors.
This recognition puts IKONO on the international map as a space that fuses creativity, technology, and emotion, an experience that has redefined Madrid’s cultural offering.
Being recognized as the best space in the city, especially on our fifth anniversary, means much more than a trophy;
it’s a validation of our commitment to innovation, quality, and the ability to create meaningful connections with every visitor.
Five Years, thousands of stories
Since our opening in 2020, more than a million and a half people have been part of our spaces worldwide, living unique and unexpected experiences.
Children, families, artists, tourists, and urban explorers have made IKONO a meeting point between imagination and reality.
Over these five years, we’ve evolved alongside our community launching new rooms, introducing creative technologies, and always betting on wonder as a universal language.
“Madrid and Barcelona have distinct personalities, but they share something essential with IKONO: the ability to create, to discover, and to break boundaries,” says Fernando Pastor, CEO and co-founder of the brand.
“Seeing how these spaces grow with their own identity is a huge source of pride. What started as a slightly crazy idea during a presentation in Seville is now a global brand offering a new way to understand entertainment.”
We continue playing outside the lines
This award is a push toward the future:
we will keep expanding our vision in Madrid and beyond designing spaces where the visual, the sensory, and the emotional converge into unforgettable experiences.
Thank you to everyone who has been part of this journey:
the team, our collaborators, and above all, every visitor who has walked in with wide-open eyes and walked out with a reawakened imagination.
Madrid, thank you for being with us these five years.
This is just the beginning.
