We inform you that interest-based advertising (also known as targeted or personalized advertising) is based on your interests, inferred from your activities over time on IKONO and third-party online services, as well as information from other sources.

Interest-based ads include text, image, animation, or video advertisements and are delivered to you based on various factors, including:

  • The context of the site or app where the ads appear.
  • The information you have provided to the operator of the site or app where the ad is displayed (e.g., when you created an account).
  • Your activities on the site or app (e.g., pages visited, searches performed, or ads clicked).
  • Information such as your demographics, interests, or any other data provided.

This processing is always carried out based on your consent and IKONO’s legitimate interest, in accordance with Article 6.1(f) of the General Data Protection Regulation (GDPR), with the goal of improving the user experience, providing relevant content, and ensuring the sustainability of our services.

IKONO has conducted an assessment and balancing test which concluded that this processing is necessary, proportionate, and does not negatively affect your rights and freedoms. You can request more information about this assessment by contacting our Data Protection Officer (dpo@clarkemodet.com).

You have the right to object at any time to the processing of your data for personalized advertising purposes. You can exercise this right easily and free of charge by contacting dataprotection@ikono.global.

The data processed includes browsing data. This data may be shared with third parties with whom we collaborate for advertising management, including ad platforms, advertiser networks, and analytics providers. Some of these third parties may be located outside the European Economic Area, in which case appropriate safeguards are applied in accordance with the GDPR. The companies we work with include:

  • Microsoft Clarity and Microsoft Advertising, to record how you use and interact with our website through behavioral metrics, heatmaps, and session replay in order to improve and market our products/services. Website usage data is captured through first and third-party cookies and other tracking technologies for the purpose of determining the popularity of products/services and online activity. We also use this information for site optimization, security/fraud purposes, and advertising. For more information on how Microsoft collects and uses your data, please visit the Microsoft Privacy Statement ((https://privacy.microsoft.com/privacystatement).
  • Meta, as a company managing advertising for IKONO. We recommend that you read Meta’s terms and conditions if you are a user. If you do not wish to see interest-based ads on websites, you can manage your preferences at the following link: https://www.facebook.com/settings/ads
  • Google, as a company managing advertising and strategic positioning for IKONO. We recommend that you read Google’s terms and conditions if you are a user. If you do not wish to see interest-based ads on websites, you can manage them at the following link: https://support.google.com/adsense/answer/142293?hl=en

However, if you have any questions or requests, you can always contact IKONO at: dataprotection@ikono.global